Finish your website

Ten things. Google will not list you until the first few are done.

Screens below use a made-up clinic, Sunrise Dental Care in New Delhi.

What each one actually does

• Photos — the big one

  Real photos of your place, your team and your work. Not stock pictures. Google will not list a page with fewer than three, and the businesses above you usually have many more.

• Services and prices

  Name every treatment separately. “Dental work” is one line nobody searches for. “Root canal treatment” is what people actually type.

• Timings

  Every day filled in, including the day you are closed. A missing day makes the listing look abandoned.

• About your business

  In your own words. How long you have been open, what you are known for, who you look after.

• Areas you serve

  Add the neighbourhoods around you. This is how you start appearing for “dentist in Lajpat Nagar” and not only for your own street.

• Reviews

  Ask every customer. Reviews are the single fastest way into the map on Google.